Clarity changes
Before strategy, before design, before growth, there has to be clarity. The Merolli Edit is about refining what already exists and building the structure to support where you’re going next. Every service begins with understanding the vision, then shaping it into something that works.
everything
THE EDIT INTENSIVE
For businesses ready to move with clarity.
This is a focused strategic deep dive into your brand. We assess what feels misaligned, clarify your direction, and shape a creative plan so your next moves feel purposeful and aligned.
Typical scope includes:
• Brand and digital presence audit
• Messaging and positioning clarity
• Visual alignment recommendations
• Strategic direction document
• Clear next-step roadmap
Investment begins at $1,500
CREATIVE partnership
For brands that want steady guidance as they grow. This can be structured as a focused session to support a specific launch or transition, or as an ongoing partnership where I act as your creative lead. I provide direction with events, campaign launches, visuals, and messaging so everything continues to evolve in a cohesive way.
Typical scope includes:
• Strategic direction calls
• Brand and campaign guidance
• Oversight of visual consistency
• Launch and expansion support
• Ongoing alignment as your brand evolves
Investment begins at $500
WEBSITE BUILD
For founders ready to establish a clear, elevated digital presence from the ground up. This is a new site build focused on clarity and direction. We simplify ideas that feel scattered, shape a layout that makes sense, and build a site that reflects where your business is now and where it is headed next.
Typical scope includes:
- Strategic site mapping and page structure
- Custom layout design and mobile optimization
- Messaging refinement and content guidance
- Platform setup and core integrations
- CRM and email platform connection if needed
Investment begins at $1,000
DIGITAL INFASTRUCTURE
For businesses that need their systems to match their growth.
Your website is only one piece, the structure behind it matters just as much. This is where we align your core platforms so your backend supports how your business actually operates.
Typical scope includes:
• CRM configuration and organization
• Email platform integration
• Workflow and automation alignment
• Core platform integrations with your website
• Backend structure and cleanup
Investment begins at $200
apparel & merchandise
Some brands stop at digital. Yours doesn’t have to.
Assets bring your creativity into apparel and hard goods that feel considered and aligned with your brand.
Typical scope includes:
• Merchandise concept and direction
• Apparel and hard good sourcing
• Vendor sourcing and coordination
• Production oversight
Investment varies per product
CREATIVE partnership
For brands that want steady guidance as they grow.
This can be structured as a focused session to support a specific launch or transition, or as an ongoing partnership where I act as your creative lead. I provide direction with events, campaign launches, visuals, and messaging so everything continues to evolve in a cohesive way.
Typical scope includes:
• Strategic direction calls
• Brand and campaign guidance
• Oversight of visual consistency
• Launch and expansion support
• Ongoing alignment as your brand evolves
Investment begins at $500
CREATIVE LEAD
For brands that need steady creative oversight during key moments.
Whether it is an event, launch, activation, or installation, I step in to guide the visual direction and ensure execution reflects the intended vision. This is not day-of coordination. It is creative leadership. Available for creative lead engagements or support within an existing production team.
Typical scope includes:
- On-site creative direction
- Styling and visual oversight
- Vendor alignment and guidance
- Real-time decision support
- Detail refinement and cohesion
Day rate available upon request
TAILORED SUPPORT?
Not every need requires a full build. Sometimes what’s needed is focused work that strengthens your brand’s clarity, structure, and presence.
These targeted scopes are designed to support specific areas of your business, and each one can stand alone or integrate seamlessly into a larger collaboration.
Additional services include:
• Homepage Direction & Conversion Refinement
• Brand Voice & Messaging Clarity
• Content Flow & User Experience Review
• CRM & Email Experience Setup
• Social Platform Setup & Brand Alignment
• Content Strategy & Editorial Planning
looking for additional
GET SOCIAL ON INSTAGRAM