IT STARTED
LIKE ANY GOOD ROM-COM...

Only in real life, there’s less background music and more backend logistics.

Over the past decade, I’ve built and supported businesses, watched some things work beautifully and watched other things fall apart. I’ve pivoted, recalibrated, rebuilt, and learned that failure is rarely dramatic, but always instructional.

Somewhere between juggling motherhood, deadlines, and the constant evolution that comes with growing something of your own,  I realized

Over the past decade, I’ve built and supported businesses, watched some things work beautifully and watched other things fall apart. I’ve pivoted, recalibrated, rebuilt, and learned that failure is rarely dramatic, but always instructional.

Somewhere between juggling motherhood, deadlines, and the constant evolution that comes with growing something of your own, I realized that creativity isn’t just powerful, it’s my superpower. It took me some time to own that, and even more time to understand how to use it well.

You know the one where the girl follows her instincts, says yes to the big idea, and figures it out along the way?

Only in real life, there’s less background music and more backend logistics.

Today, I bring both the vision and the follow-through. I care deeply about the aesthetic, but I care just as much about the foundation underneath it, because that is what allows a brand to grow without unraveling.

The Merolli Edit exists to help turn vision into something clear, structured, and ready to move.

 that creativity isn’t just powerful, it’s my superpower. It took me some time to own that, and even more time to understand how to use it well.

I've learned that creativity without structure loses momentum fast, and that lesson is what taught me how to refine, clarify, and build with purpose instead of urgency.